Current event

Technology for storytelling: How to reach
new clients and engage a global community.

Presented by: Michael Stein from Houzz

Session Description:

For architects and other design professionals, technology tools extend far beyond
space planning and drafting. Today, technology is used to communicate
more effectively with clients, tell engaging stories about you and your
portfolio of work and market your business with scale and efficiency, in the
office or on the go. During this session, discover how you can harness
Houzz and integrated technologies to do just this – improve business
efficiency, reach new prospective clients and streamline communications.

4 learning objectives

1. Discover ways to streamline communication with clients throughout a project.
2. Learn how to build a compelling online presence, plus best practices for engaging
with an online community.
3. Learn how technology can facilitate the type of storytelling that
differentiates your business and protects your reputation.
4. Understand how these activities generate new business, and how to measure their
effectiveness.

Michael Stein is a member of the Community Team at Houzz, an
innovative residential remodeling and design platform and community. He joined Houzz after working as a residential remodeling carpenter for a general contractor in San Francisco. A zealous Houzz user for years, he set up his contractor’s Houzz profile and realized he has a passion for helping professionals reach their full potential on the site. Mr. Stein studied Architecture and Communications at the Academy of Art University. In his spare time, Mr. Stein manages his family’s urban farm and does all his own home repairs.

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